Title Rep Guide
Everything You Need to Activate the Just Sold Program
Your company has partnered with MS Marketing. Here's how to introduce the program to your agents at closing.
What to Tell Your Agent
Here's the Script:
"We have a partnership with MS Marketing where they'll design and mail 100 Just Sold postcards to the neighborhood around your sale. Our company covers part of the cost, so your share is only about $71. All I need is the property address and I'll get it started for you."
How to Trigger a Campaign
Get Agent Info at Closing
Introduce the program, explain the benefit, and collect: agent name, email, phone, property address, and headshot/logo (if available upfront).
Email the Details
Send everything to sales@msmarketing.biz with the subject line "New Just Sold Campaign" and include property address, agent details, and any custom requests.
MS Marketing Handles the Rest
We reach out to the agent, design the card, get approval, print, and mail. The agent will see their proof before anything gets printed.
Quick Reference Card
Just Sold Program at a Glance
Agent Cost
~$71
Company Cost
~$48
Postcards
100
Design
Included
RESPA?
Compliant
Opt-In?
Optional
Frequently Asked Questions
Is this RESPA compliant?
Yes, absolutely. The agent pays fair market value for the postcards. The title company's share is a legitimate marketing expense, not a referral fee. This has been reviewed and is fully compliant with RESPA regulations.
What if the agent says no?
No problem at all. The program is completely optional. Just let them know it's available if they're interested. Not every agent will want to participate, and that's okay. There's no pressure or expectation.
How long until postcards mail?
About 2 weeks from the time the agent approves the proof. The agent receives a design proof to review and approve before anything goes to print, so the timeline depends partly on their turnaround.
What do I need from the agent?
Minimum: name, email, phone, and the property address. Optional but helpful: a professional headshot, their logo, and any specific design preferences. The design team will reach out if they need clarification.
Can an agent run multiple campaigns?
Yes. If an agent closes multiple properties and wants postcards for each one, they can run as many campaigns as they'd like. Each campaign is independent and covers 100 homes around that specific property.
Who pays the company's share?
Your title company covers the ~$48 share. This is built into the partnership agreement and there's no cost to your reps or agents beyond the agent's $71 share.
Can I customize the design?
Absolutely. The design team works with each agent to create something tailored to their brand and the specific property. This isn't a template—it's a custom design for each campaign.
Ready to Activate Your First Agent?
Gather the property details and agent info, then send everything over. We'll take it from there and be in touch with the agent within 24 hours.
Email sales@msmarketing.biz